Diverse perspectives, put to work on your message.

Teams work with us during periods of change and growth. Our role is to focus the organization on customer needs and engagement by providing data and direction. As Kate Miffitt, Chief Digital Experience and Engagement Officer at the UC Office of the President, puts it: “Laurel brings a rare combination of strong content marketing and disciplined analytics to her work.”

Laurel Skurko partners with organizations to help them meet their customers in ways that are authentic and impactful. We do this by drawing from a diversity of cultural and social perspectives and a broad repertoire of marketing expertise. We hone our approach using both on-going professional training and experience in the field, monitoring the issues and responding, real-time. It is through this approach that we are able to understand the experience of the new-comer, beginner’s mind. This creates a powerful foundation for all communications.

Results range from increased social media engagement and new business partnerships to the comments of end-users whose lives have been impacted because they were finally able to find the service that matched their needs. When teams have the opportunity to experience their customers relaying, this changed my life, they realize the power of a refined approach to marketing.