Marketing & Communications
Connecting organizations with the communities they serve.
Thirty years of research, positioning, and press for health systems, universities, nonprofits, and global consumer brands.
Approach
Our approach
Achieving business objectives through community-building, built on strategic planning, systematic content generation and outreach, analysis and optimization, and on-going relationship-building.
“Laurel brings a rare combination of strong content marketing and disciplined analytics to her work.”Kate MiffittChief Digital Experience and Engagement Officer, UC Office of the President
What the work produces
Improved website engagement
Meaningful interactions and conversions, driven by pathways built around what your visitors actually came for.
A consistent media presence
One voice across channels, and the press relationships that keep your organization in the conversation.
A team that amplifies the message
Stakeholders aligned around clear messaging and shared goals, so communications carry further than any one department could.
A stronger community
Engaged audiences grown through campaigns designed for the people you serve, not for a generic market.
Capabilities
A full communications toolkit, in six groups.
Research & Insight
- Market research
- Focus group studies
- Competitive and site reviews
- Outcome data analysis
- Google Analytics
- Tracking results
Strategy & Brand
- Strategic planning
- Branding
- Brand management
- Business development
- Client engagement and partnership
- Innovation
Press & Public Relations
- Press relations
- Press releases and media alerts
- Public relations
- Advocacy
- Civic engagement
- Journalism
Writing & Editorial
- Authorship
- Editing
- Blogging
- Grant writing
- Proposal writing
- Collateral development
Digital & Search
- Website design
- SEO and SEM
- Google ranking management
- Email marketing campaigns
- Review site management
- Database management
Community & Events
- Social media marketing
- Influencer marketing
- Event planning
- Networking events
- Trade show management
- Agency and vendor management
Clients