Mari Kodama, Concert Pianist
Designed, developed, and maintained the website, communication plan, and social media marketing. Analysis confirmed more than 1,000 web visitors per month and a click-through rate above 25% from email to website.
03 — Plan execution
Roll out the plan
Detail the activities, the assignments, the team buy-in, and the analysis.
The work
Managing the channels and keeping the plan moving forward.
- Establish long-term branding for collateral and the website
- Choose timely topics and channels that draw target audiences around themes they care about
- Promote those topics through email marketing, social media, and blog posts
- Create press releases and media alerts, and manage the press around topical issues and events
- Arrange industry trade shows
- Host networking events that establish thought leadership
- Manage the SEM and SEO team to optimize search rankings
Results
Network for Teaching Entrepreneurship
For NFTE Bay Area, co-chaired the annual fundraiser, raising $30,000 and drawing 100 local business leaders. Ran the PR campaign, resulting in coverage across print and news media.
Harvard Business School
For the Alumni Association, co-hosted a reception attended by 50 alumni in San Francisco and created a panel discussion for the class reunion attended by 100 alumni in Boston. Follow-up work included local social media workshops and building the organization’s social media community.