The Blende Dental Group
Created advertising that doubled the number of social media followers over a two-month campaign. The results were used to budget further social media spending.
04 — Outcome data analysis
Roll out and adjust
Track the results and communicate them internally, so the plan holds up over the long term.
The work
For each project, the written plan guides both the actions and the evaluation.
- Establish objectives, benchmarks, and budgets
- Identify, manage, and track the effectiveness of every element of the marketing calendar and budget
Results
Estée Lauder Companies
Performed process analysis on the new product development process and made recommendations for each group. Achieved a 20% reduction in time-to-market and a similar reduction in development costs by introducing specific measurements and automating parts of the process.
Procter & Gamble
For P&G France, researched the effectiveness of the in-person sampling campaign in capturing consumer interest. Recommendations to management led to changes in product sample strategy and $2M in savings.