Our Process
For Each Project, Our Written Plan Guides Our Actions And Evaluation
Our Actions
- Establish objectives, benchmarks and budgets
- Identify, manage and track effectiveness of each element of your marketing calendar and budget
Track results and communicate internally for long-term success
For The Blende Dental Group, created Facebook Ads, which doubled number of Facebook fans during the campaign, 2 months. Results used to budget further spending on social media.
For The Estée Lauder Companies, performed process analysis to study the new product development process and make recommendations for each group; achieved 20% reduction in new product development time-to-market and a similar reduction in product development costs through initiating specific measurements and automating product development.
For Procter & Gamble, France, researched the effectiveness of the 'in-person sampling campaign' to capture consumer interest; presented recommendations to management which led to product sample strategy changes and $2M savings.