01 — Market research

Get the facts

What you need to know before you can make a plan or track a result.

The work

First, we get a sense of the context your organization is operating in.

Interview key players in your industry and inside your organization, customers and colleagues alike
Conduct customer focus group studies
Perform search and category research
Run comparative website reviews and site visits

Results

Confectionary & Healthcare Division

For the confectionary and healthcare division of a food product manufacturer with over $10 billion in sales, researched the market for a health supplement and defined a launch strategy for market entry, including original focus group studies, store checks, and industry leader interviews. Delivered market launch direction and executive presentations.

World Health Organization

Wrote and published “Smoking Cessation: A European Market Analysis” and presented it to more than 10 government bodies and health care organizations in Denmark. The publication was endorsed by local action committees.

Shiseido

For Shiseido Cosmetics, published “New Product Possibilities in the Spa Category” investigating uses of the thermal water concept in cosmetic marketing in Japan. Shiseido headquarters used the results to drive product repositioning.

All services